Event Details

Soft Sell: Cashing in on Cultural Capital

James Crabtree, Nader Fekri and Srinath Raghavan in conversation with Ashok Ferry

A conversation about how much does a country’s ability to export “soft power” increase its influence in the world? If I listen to your music, sing your songs, recite your poetry, read your novels, speak your language, do you rule my mind?

The talk was held at NCPA Little Theatre on November 15th, 2018 as part of Tata Literature Live.

Please note: The videos will be available for a week post the streaming.