More than an Artiste, a Brand: Understanding Branding and Marketing

31 Jan 2019
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By R. N. Bilimoria
(approx. 180 mins)

Thursday, 31st – 10.30 am to 1.00 pm

An NCPA Presentation

Today, more than ever, branding and marketing are seen as powerful tools for the promotion of artistes and events. Be it promising or established artistes, knowledge of how to market oneself seems as essential as artistic proficiency to gain commercial success. This workshop will have a three-pronged roadmap exploring: “Importance of first impressions”, “You are the brand!”, and the optimum utilisation of different marketing elements in promoting the artistic franchise. The speaker is General Manager – Marketing, Branding & Outreach at the NCPA.


Registration Fees: Rs.350/-

Registration starts from 14th January

For enquiry: 022-66223831/3737

Venue: West Room 1
Price: Member: ₹350/-
Non-Member: ₹350/-
Thursday 31 Jan
10:30 am
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